You may have noticed skincare brand Drunk Elephant cropping up on your Instagram feed lately, as beauty bloggers stateside continue to praise its skin-cleansing powers.
If you’re wondering why you need to know about yet another beauty brand, Drunk Elephant stands out for one important reason – the range is free from what the brand’s creator calls The Suspicious Six, which she claims includes drying ingredients, chemicals, and oils.
And here’s why you should be very excited for the arrival of one of Sephora’s best-selling brands, that according to MailOnline already has 16,000 people on the waiting list in Britain:
It’s free from the ‘Suspicious Six’
Rivalling the likes of Glossier and The Ordinary with their no-nonsense approach to skincare, Drunk Elephant products are free from what founder Tiffany Masterson calls the Suspicious Six.
The Suspicious Six includes essential oils, drying alcohols, silicones, chemical sunscreens, fragrance/dyes and SLS.
She told Vogue: “Once I removed them from my system, my skin just kept getting better, as well the skin of those who were trialling it with me. So I thought ‘this is my theory – this is what I am going to launch with.”
The founder is a beauty industry expert
Founder Tiffany is a mother of four who started the skincare brand after working as a saleswoman for a cleansing bar.
She learnt about skincare and how to maximise ingredients so decided to launch her own range.
Tiffany added to Vogue: “I was studying the ingredient decks and I could see common threads as to what worked. I’m basically a consumer who dreamt up my perfect products on the shelf.”
It’s described as ‘clean clinical’
All of Drunk Elephants’ products are high-tech and bio-compatible, which Tiffany explains means that when they’re placed on the skin they don’t lead to injury, harm, disruption or rejection.
The ingredients support the skin, as well as “nourishing, protecting it, encouraging it and correcting it”.
The range of options is huge
The range is full of popular products you may have spotted on your social media feed, including the Lala Retro Whipped Cream moisturiser, which costs £60.
There’s also the Intensive Hydration Serum which replenishes thirsty skin and the highly-rated Beste Jelly Cleanser which removes all traces of makeup, excess oil and pollution.
Other products include the B-Hydr Intensive Hydration Serum, £52, and the Virgin Marula Luxury Facial Oil, £72.
You’ll want to sign up to the waiting list ASAP.