The most-followed beauty Instagram accounts as MAC takes the crown for the second year running

The Mac Store location in the Via Dante in Milan, Italy. Mac is a manufacturer of high end cosmetics.MAC have a secret discount section called Goodbyes [Getty]

Instagram has become our go-to platform for beauty inspiration and the cosmetics giants are well aware of this, with hundreds of accounts created to fuel our makeup obsession.

And if you’re eager to stay on top of every beauty trend and new product that comes along – like MAC’s new lipstick formula – it’s likely you’re always on the lookout for new accounts to follow.

But have you ever wondered what is the most-followed beauty Instagram account?

In September, online marketplace OnBuy.com investigated the beauty brands with the most followers on Instagram so far this year and found that MAC Cosmetics is the most followed with a whopping 19.3 million followers.

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Kylie Jenner releases Kylie Cosmetics Halloween rangeKylie Jenner’s makeup brand is fast gaining followers on Instagram [Kylie Jenner/Instagram]

The survey foundThe survey found MAC to be the most followed beauty account on Instagram[OnBuy]
 

MAC took the crown for the second year running, after also taking the top spot in 2017.

Anastasia Beverly Hills was just behind them with 17.7 million followers, while Kylie Jenner’s empire Kylie Cosmetics has racked up 17.3 million followers.

The more affordable makeup brands were also found to be in the top 10, with everyone’s favourite bargain beauty brand NYX Professional Makeup coming in fifth place with 13.1m followers.

Maybelline also rose to tenth place with 7.3 million Instagram followers.

NYX's Can't Stop Won't Stop foundation includes 45 shadesDrugstore beauty brand NYX continue to rack up thousands of followers[NYX/Instagram]

The survey foundKylie Cosmetics’ following on Instagram could overtake MAC next year[OnBuy]

However, things could be set to change next year as Kylie Cosmetics was found to be the fastest growing beauty brand.

Kylie’s empire gains a staggering 422k followers on average every month.

Meanwhile, MAC gains an average of 370k followers per month and Rihanna’s Fenty Beauty grows by around 293k.

Following behind them was: Anastasia Beverly Hills, Sephora, Dior Makeup, Maybeline, Chanel Beauty, Too Faced, and YSL Beauty.

Post Author: TBJ

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