Love Island champion Dani Dyer really made it a family affair at her long-awaited In The Style clothing launch, where she was not only joined by gorgeous boyfriend Jack Fincham – but also by doting dad Danny Dyer and his wife Joanne Mas.
Proud dad Danny couldn’t miss a night of celebrations with his 22-year-old daughter, as he stepped out with all the family to launch Dani’s first ever clothing line with the brand.
A source exclusively told OK! online: “Danny looked so proud of his daughter, and was taking photos with fans and having a laugh with everyone – and he cheered so loud when it was announced the entire Dyer clan was there.
“As soon as he saw Jack, he gave him a hug – and then sat and mingled with the rest of the islanders.
“Dani’s mum Joanne was there as well, as well as Jack’s brother and his girlfriend. It was a proper family affair, and everyone seemed to be so happy to be sharing Dani’s success.”
It comes as a spokesperson for the brand revealed to OK! online the collection has already broken records for the brand.
Founder Adam Frisby revealed within just hours of the early access shopping going live, the website had half a million on it.
As well, he revealed the brand had 80,000 people sign up to the buy pieces for the collection before it launches as well as 5,000 units being sold in just two hours.
In fact, 70 per cent of Dani’s collection has been sold. The official drop of the range will be at midday on 10 October.
Earlier in the year, Dani revealed her new project on Instagram with her 3.2 million fans.
The brunette beauty wrote: “I can’t believe this is happening. I can finally let you all know I’ve teamed up with my fave clothing brand @inthestyle to design my own collection.
“I’m still working on it all making sure it’s perfect and that there is something for every girl no matter what size. I am so so excited for you all to see it.”