Rosie Huntington-Whiteley has been announced as the new Beauty Ambassador for bareMinerals, alongside fellow model Hailey Baldwin.
The ladies are also working with actress Letitia Wright and celebrity makeup artist Nikki DeRoest, who became part of the makeup brand’s new campaign earlier this year.
The beauty brand has roped in the the support of the A-listers to promote its new campaign, The Power of Good.
Geared towards a “socially caring and conscious consumer”, the Power of Good campaign is to promote the “full of kindness, free of cruelty” social media campaign.
Hailey and Rosie will also appear in two new campaigns for the makeup brand in 2019.
Rosie said of her new role: “I love brands that celebrate beauty in a positive way and I’m proud to be a part of bareMinerals. As a working mother, I need reliable products that are impactful and are also good for my skin, and bareMinerals delivers.”
In the smouldering campaign shots Rosie can be seen sporting natural makeup which highlights her striking features, with a bold red lip to show off her famous pout.
Meanwhile, celebrity makeup artist Nikki DeRoest will be the brand’s first official makeup artist, promoting products and looks on social media.
Actress Letitia Wright said she is keen to “share with you what keeps my skin glowed up, but always clean.”
BareMinerals’ President Jill Scalamandre said of the decision: “Hailey and Rosie demonstrate that our passion for the power of our products and the power of our message is shared by some of the world’s most influential women.
“We chose Letitia earlier in the year because of her personal and impactful message about the world of clean beauty. When looking at what unites our ambassadors, it was clear that they all live their lives with humanity, meaning, and strive to positively affect the people they touch.
“We are excited to watch these partnerships grow.”